Wednesday, 16 January 2013

Diddy,Jay-Z & Master P TOP “20 Richest Rappers alive today” LIST


 

 
 

Diddy,Jay-Z & Master P TOP “20 Richest Rappers alive today” LIST


Interscope Records hip-hop stars Dr. Dre and 50 Cent help round out the Top 5

#20 Rick Ross – Net Worth $25 Million #19 Tie between T-Pain and T.I – Net Worth $30 Million 

#18 Nelly – Net Worth $55 Million #17 Busta Rhymes – Net Worth $60 Million #16 Ludacris 

– Net Worth $65 Million #15 Beastie Boys – Net Worth $75 Million Each #14 Timbaland – Net 

Worth $75 Million #13 Pharrell Williams – Net Worth $77.5 Million #12 Tie between LL Cool J 

and Akon – Net Worth $80 Million #11 Kanye West – Net Worth $90 Million #10 Lil Wayne – Net 
Worth $95 Million #9 Ice Cube – Net Worth $100 Million #8 Snoop Dogg – Net Worth $110 

Million #7 Birdman – Net Worth $115 Million #6 Eminem – Net Worth $120 Million #5 50 Cent 

 Net Worth $250 Million #4 Dr. Dre – Net Worth $260 Million #3 Master P – Net Worth $350 

Million #2 Jay-Z – Net Worth $475 Million #1 Diddy – Net Worth $500 Million.

Diddy ship us 10 cases of Ciroc and let us hold somethin’ homie!

 

 









How Dr. Dre Made $300 Headphones a Must-Have Accessory Read more: http://business.time.com/2013/01/16/how-dDr-dre-made-300-headphones-a-must-have-accessory

                          
             

How Dr. Dre Made $300 Headphones a Must-Have Accessory

 
 Just a few years ago, spending $300 on headphones was something only a handful of artists, music producers, and audiophiles would even consider. But that was before a hip-hop legend got involved. These days, headphones — specifically ones that cost hundreds of dollars — are one of the fastest growing categories in the consumer electronics industry. And musicians who aren’t sticking their name on a pair are starting to seem tone deaf.
 At last week’s Consumer Electronics Show, rapper 50 Cent made an appearance. So did LL Cool J, Lemmy from Motorhead, and Ro Marley, son of late reggae musician Bob Marley. Even the “Jersey Shore’s” Snooki and New York Jets quarterback Tim Tebow stopped by. And all of them were hawking really expensive headphones. Over the last several years, the premium headphone market has exploded. According to retail analyst firm NPD Group, U.S. sales of headphones that cost $100 or more increased 73% year-over-year in 2012, far outpacing sales in the headphone market overall. Premium headphones now make up 43% of all headphone sales, and consumers who make the leap to high-end headphones don’t seem to be regretting the decision: Those who own premium headphones have an average of 2.3 pairs, according to NPD.
 
 
 The biggest player in this market is Beats by Dre, the company founded by Dr. Dre, co-founder of the seminal hip-hop group N.W.A., and music producer Jimmy Iovine. The company captured 64% of the $100-and-up headphone market in 2012 (as Dre earned a reported $110 million, thanks mostly to Beats) by ushering in a new way of thinking about music marketing and consumer preferences. But back in 2008, when Beats released its first pair of headphones, it was far from certain that consumers would bite. “People thought we were crazy,” says Beats by Dre CEO Luke Wood. “They said the marketplace would never support a $300 headphone.”

Industry analyst Ben Arnold, of NPD Group, says that the premium headphone market is being driven in large part by the rise of smartphones and tablets. As more consumers shift toward listening to music on mobile devices, high-end headphones — essentially mobile hi-fi speaker systems — are a logical hardware extension for most users. In the early days of this transformation, Beats’ founders had realized that low-fi MP3s, often played through laptop speakers or inexpensive “earbuds,” were becoming the standard mode of consuming music — and that the resulting sound quality was often sub-par and certainly not the way artists, producers, or music lovers wanted their music to be heard.

At the same time, everything else in the tech world was improving: TVs were going high-definition, phones were getting smarter, laptops and eventually tablets were becoming more powerful. Sound, however, was being left behind. “Audio was completely ostracized as graphics cards got better, processing power got better, screens got better,” says Wood. “Audio was put on the back of the bus.” Before the big legacy brands even realized what was happening, Beats was there to fill the void.
It’s unlikely Beats would have come to dominate the category based on sound quality alone, however. Beats by Dre headphones have generally been praised for their audio quality and design (even if some consumers are turned off by the notoriously bass-heavy sound). But the company’s greatest innovation may have been its success at making headphones as much fashion accessories as they are listening devices. “If you’re wearing a pair of Beats, it says, ‘Music’s really important in my life,’ says Wood. “I’ve seen people wearing them at parties with hundreds of people, and they’ve got their Beats around their neck. It’s no different than somebody wearing a Run DMC T-shirt and Adidas shoes, or the guy who always wears a Metallica T-shirt.”
(MORE: The Rise of Electronic Cigarettes)

It helped that the company’s headphones have shown up in countless music videos, including Lady Gaga’s hit “Poker Face,” and in NBA locker rooms, including around LeBron James’s neck. That was another of Beats’ business coups, says Arnold: “They tried something new with the artist endorsement model.” Beats quickly began seeing triple-digit sales growth as Justin Bieber, Lady Gaga, and James all lent their names to headphone models made by Beats.
The question now appears to be whether Beats can maintain its market dominance, the company’s successful formula having spawned the next generation of competitors. Rappers Jay-Z and Ludacris each have their own line of headphones through Skullcandy and Soul, respectively. In September, former “American Idol” judge and “X Factor” creator Simon Cowell released branded headphones made by Sony. Monster has teamed up with rapper Nick Cannon and Noel Lee of Earth, Wind & Fire, and also sells a Miles Davis Trumpet headphone. Just this month rapper 50 Cent announced a new headphone partnership with Timbaland.
Even non-musicians are getting involved. While Beats has created Powerbeats headphones for LeBron James, Soul’s Tim Tebow and Usain Bolt headphones both debuted at last week’s Consumer Electronics Show. And of course Snooki was on hand to hawk headphones at CES. Believe it or not, though, the onslaught of cross-branded premium headphones may be just beginning. Monster recently launched a line of EA Sports-branded headphones for sports video gamers, as well as a pair in partnership with luggage brand Tumi. Denon has released four types of high-end headphones geared toward different lifestyles, including one for exercising.

Meanwhile, Beats isn’t standing still — and doesn’t want to be considered merely a headphone company. It recently expanded into audio systems for cars, computers, and smartphones, and in October released several stand-alone products, including a $200 Bluetooth-enabled wireless speaker called the Beats Pill.
Are there any more big hits in pipeline? CEO Woods won’t say what’s next. “In the music business, you put out a record when it’s done,” he demurs. “And that’s kind of how we look at our product.”
MORE: Dr. Dre Is World’s Highest-Paid Musician: Yes, It’s the Headphones

Saturday, 5 January 2013

The Social Significance of Rap & Hip-Hop Culture 2




 Becky Blanchard
Poverty & Prejudice: Media and Race


While rap's history appears brief its relation to the African oral tradition, which provides rap with much of its current social significance, also roots rap in a long-standing history of oral historians, lyrical fetishism, and political advocacy. At the heart of the African oral tradition is the West African idea of nommo. In Malian Dogon cosmology, Nommo is the first human, a creation of the supreme deity, Amma, whose creative power lies in the generative property of the spoken word4. As a philosophical concept, nommo is the animative ability of words and the delivery of words to act upon objects, giving life. The significance of nommo in the African oral tradition has given power to rappers and rap music within many African-American communities.
Rap's common designation as "CNN for black people" may result from the descendence of rappers from griots, respected African oral historians and praise-singers. Griots were the keepers and purveyors of knowledge, including tribal history, family lineage, and news of births, deaths, and wars5. Travelling griots spread knowledge in an accessible form--the spoken word--to members of tribal villages. Similarly, in the United States, many rappers create songs that, through performances and records, spread news of their daily lives, dreams, and discontents outside of their immediate neighborhoods. Rappers are viewed as the voice of poor, urban African-American youth, whose lives are generally dismissed or misrepresented by the mainstream media. They are the keepers of contemporary African-American working-class history and concerns.
Additionally, rap's potential for political advocacy stems from the function of its predecessors, African-American rhyming games, as forms of resistance to systems of subjugation and slavery. Rhyming games encoded race relations between African-American slaves and their white masters in a way that allowed them to pass the scrutiny of suspicious overseers. Additionally, rhyming games allowed slaves to use their creative intellect to provide inspiration and entertainment. For example, by characterizing the slave as a rabbit and the master as a fox, "Bre'r Rabbit tales" disguised stories of slaves outwitting their masters and escaping plantations behind the facade of a comical adventure. Hip-hop journalist Davey D connects the African oral tradition to modern rap: "You see, the slaves were smart and they talked in metaphors. They would be killed if the slave masters heard them speaking in unfamiliar tongues. So they did what modern-day rappers do--they flexed their lyrical skillz." Rap has developed as a form of resistance to the subjugation of working-class African-Americans in urban centers. Though it may be seen primarily as a form of entertainment, rap has the powerful potential to address social, economic, and political issues and act as a unifying voice for its audience.8
Rap shares its roots with other forms of traditionally African-American music, such as jazz, blues, and soul. Rap may also be closely linked to reggae music, a genre that also developed from the combination of traditional African drumming9 and the music of the Buropean ruling class by youth of limited economic means within a system of African economic subjugation. In an ironic circle of influence, Jamaican reggae was played on African-American radio stations in New York in the 1960s. DJs used rhymes to introduce reggae songs. These AM stations could be received in Jamaica, where listeners picked up on the DJs' rhyming styles, extending them over reggae songs to create "dub"--another forerunner of rap10. Kool DJ Herc, before introducing his innovative turntable style, brought his dub style to New York, but it failed to gain popularity. He concentrated on developing his DJing skills, which later allowed for the acceptance of MCing and, eventually, rap.
The development of rap and reggae has been an intertwined path of two different styles, which have grown from and have thrived, in similar circumstances. Finally, just as reggae has been under attack for some artists' seeming advocacy of violence to solve social, political, and economic problems, rap has become the scapegoat of the American musical fabric, as it, too, has faced mass popularity and commercialization. Just as reggae is now under threat of losing its power as an art form and a social voice" after being appropriated by those outside of the Rastafarian culture, rap struggles to survive adoption and commodification by those outside of the world of hip-hop.
In the last decade, hip-hop music has followed the path of commercialization that destroyed African-American radio stations in the 1 970s. Whereas prior to commercialization, African-American owners, programmers, and DJs had the freedom to use their stations to serve the specific needs of their listeners --New York's working-class African-American community. They were able to promote local artists and events and to address news events and social concerns as members of the same community from which they drew their audience. However, as corporations owned by businesspeople outside of the community consolidated power by purchasing local stations, African-American AM stations were forced out of the market by more economically-powerful stations owned and controlled mainly by members of the white upper-class. African - American DJs lost their power as the modern-day griots of their communities and as the presenters of hip-hop music and culture.
Similarly, with the "discovery" of hip-hop artists by corporate record labels, rap music was stolen from its community, repackaged by money-minded businesspeople looking to create a wider appeal by erasing hip-hop's historic function, and sold back to the streets through marketing ploys such as music videos and Top-40 charts. By the I 980s, hip-hop had become a business and rap music was a valuable commodity'3. However, according to journalist Christopher John Farley, rap's commodification has also disenfranchised it as a form of resistance:
Corporate America's infatuation with rap has increased as the genre's political content has withered. Ice Cube's early songs attacked white racism; Ice-T sang a song about a cop killer; Public Enemy challenged listeners to "fight the power". But many newer acts are focused almost entirely on pathologies within the black community. They rap about shooting other blacks, but almost never about challenging govemmental authority or encouraging social activism.
Though not new themes, many of the aspects of rap that have been pointed out by politicians as "objectionable"--violence, misogyny, and homophobia in the lyrics and lifestyles of some rappers--may be seen as a function of rap's commodification. While rappers struggle to "keep it real"--a term which reminds those inside hip-hop to be true to their roots--some admit that many rappers do as their record labels wish--simply, they write lyrics that se1115. In an audience which has become increasingly ethnically and economically diverse' 6, business-minded rappers have been pressured to take on the limited roles that have proven profitable for young, African-American male artists--that of the "pimp", the "gansta", and the "playa." According to African-American musician Michael Franti, "In order to be real, we don9t all have to be the same. Through the commercialization of today's music, there is a lot of pressure for young black men to conform to very specific roles."
The commodification of rap has allowed large paychecks and platinum records to erase the historical, social, and economic contexts, out of which rap has emerged, from public consciousness. According to Davey D, "The business of music has bastardized rap." From its roots as resistance against slavery to its connection to the reggae movement in Jamaica to the appearance of rappers as modern-day griots, rap has traditionally been the music of the subjugated African-American working class. While it is important to celebrate hip-hop culture today as inclusive of vastly diverse ethnic and economic groups, it is equally important to recognize and preserve the function that rap has served for its original community. In order to understand the themes and forms of rap music, it is important to follow the history of African-Americans from their beginnings in West Africa, to their enslavement throughout the early history of the United States, to their struggles against racial prejudice and segregation after Emancipation, to the continuing battles against de facto economic segregation and reclamation of cultural identity of many African-Americans today.
If rap music appears to be excessively violent when compared to country-western or popular rock, it is because rap stems from a culture that has been seeped in the fight against political, social, and economic oppression. Despite the theatrics sometimes put on for major-label albums or MTV videos'9, for many artists, rapping about guns and gang life is a reflection of daily life in racially- and economically-stratified inner-city ghettos and housing projects. Violence in rap is not an affective agent that threatens to harm America's youth; rather, it is the outcry of an already-existing problem from youth whose woridviews have been shaped by experiencing deep economic inequalities divided largely along racial lines.
The nihilistic approach to violence and criminal activity for which rap is often criticized is defended by some artists as the understandable result of the disparities that face African-American communities, from which rap originated and remains rooted. America's most recent census reported that African-American youth are the most likely group in the nation to live in poor households and neighborhoods, to be unemployed, to be the victims of homicide or AIDS, or to spend time in prison at some point in their lifetimes . According to Cornel West, a professor of Religions and Afro-American studies at Harvard University, "It's no accident that one would see various [rap] songs and various lyrics that revolve around death. ,, Perhaps some of the popularity of the "thug life" celebrated in the "gangsta rap" sub-genre is the opportunity it may provide for economic and social power in neighborhoods where hope has been lost. For many poor, inner-city youth, the gun, which has had a central role in the lyrics of many gangsta rappers, represents a way to empower oneself  and gain respect within continuing cycles of racial and economic prejudice.
Additionally, some rappers defend the presence of violence in their lyrics as the manifestation of Anierican history and culture. Journalist Michael Saunders writes: "[T] he violence and misogyny and lustful materialism that characterize some rap songs are as deeply American as the hokey music that rappers appropriate. The fact is, this country was in love with outlaws and crime and violence long before hip-hop."25 Specifically, the African-American experience has been shaped by the legacies of slavery, segregation, and economic and political subjugation, and has been marked by institutions and incidents of violence. Rapper Chuck D thinks that much of the violence and nihilism in rap music is the legacy of the hate that minorities have faced in the United States: "We [African-Americans] were a product of what hate produced. We were taught to hate ourselves, so a lot of [intraracial conflict] is breemed off of ignorance."
Further, these rappers claim that it is not only African-Americans who are gangsters, but rather that American history, also, has been characterized by conquest, rebellion, and bloodshed. Rapper Ice Cube points to the hypocrisy of politicians, who use bombing campaigns to kill on a worldwide level, to blame gangsters for violence in American culture: "We do things on a small level, but America does it on a big level. It ain't just us. White people do everything we do.

Politicians  and groups searching for easy solutions to America's struggle with youth violence have tried to blame rap music for desensitizing teenagers to the effects of guns, drugs, and gangs and inciting violent incidents, such as the recent shootings in Littleton, Colorado. They have attempted to present the "objectionable" aspects of some songs as a universal aspect of the rap genre. Groups have attempted to set up musical rating systems, parental advisory warnings, and outright censorship of albums that contain lyrics or images that could be harmful for young people .
Yet, is music regulation worth the censorship of artists, especially when it targets certain genres, such as rap? It would be virtually impossible to implement a system of regulation that could be entirely objective and free of cultural bias regarding the definition and execution of blanket-definitions of obscenity and potential for harm. In the end, a system that would regulate the lyrical content of music would hurt rappers and their audiences and further weaken rap's ability to reflect and express the true concerns of inner-city working-class youth.
It seems that an increasing number of public figures have attempted to capitalize upon remaining cultural biases and fear of African-American uprising to vilify rap music as the causative agent in a recent string of incidents of youth violence  . Although some rap songs may appear to focus on themes of violence, they are reflections of preexisting political, social, and economic disparities. In a statement to the Senate Hearing on Lyrics & Labeling, the National Campaign for Freedom of Expression wrote:
Discussions about direct correlation between media messages and actual acts of violence distract us from getting at the real causes of mediated violence [...] The discussion distracts us from the real causes of crime: things like child abuse, poverty, parental neglect in care and time spent with their child.
Violence in rap, and in other forms of self-expression, is the manifestation of a feeling of hopelessness and discontent in America's working class, especially working-class minority communities. By pointing to rap as the cause of violence, politicians attempt to erase from the consciousness of their constituents the history of oppression that has given birth to hip-hop culture.
In order to truly change the looming presence of violence in American society, as symptomized by violence in movies, television, and music, the remaining problems of poverty and prejudice in America's cities must be aggressively addressed. Ironically, many of the same politicians and groups who cry out against violence in rap music are also leading the attack on Welfare, Affirmative Action, funding for education, and proposals for universal health care. It is disparities in economic and political power, not hip-hop music, that create violence in American society. Cutting programs that provide social services to help alleviate the unequal opportunity to jobs, resources, and social mobility will only serve to aggravate problems. Voters must not allow themselves to be fooled into believing that censorship can safe-guard children from the ramifications of violence in American culture; they must not play into the problem by cutting programs that provide hope for escape from economic and political discrepancies that feed into the cycle of violence.
Instead, those who truly wish to put an end to the problems expressed by some rappers in their lyrics and lifestyles, must focus on providing services and opportunities that will combat the feeling of nihilism in many of America's communities today. Social services must be supported, expanded, and reorganized to more effectively administer programs for those who have been economically and politically disadvantaged. It is necessary to address the basic needs of the urban working class--affordable housing, health care, and food--before there can be any attempts to eliminate violence in America's cities.
Additionally, it is necessary that working-class adults are able to earn a living wage before they may begin to be expected to have hope for their future or the future of their children. Minimum wage, as it exists today, is not an adequate family wage, and, as a result, many parents have been forced to work several jobs, keeping them away from the home, in order to provide for their children and relatives. Finally, in order to prevent violence and crime before it begins, federal, state, and local funding should be diverted from law enforcement and prison systems into public education and youth programs. Youth cannot have hope unless they have access to a useful, relevant education that can provide them with the opportunity to choose the path of their futures. I believe that few youth, given sufficient resources, respect, and support, would choose violence. However, for many youth today, options are limited by a disparity of access to the resources that provide that choice.
For many youth the heroes and success stories of the inner-city are rappers. The popularity of rap and the spin-offs of hip-hop culture--fashion lines like FUBU and Tommy Hilfiger33, movies such as Boyz N Da Hood and Friday, and television shows like The Fresh Prince of Bel-Air and In the House--have had a major impact on American marketing trends. The appeal of hip-hop culture has pushed out of urban areas and into the suburbs. Hip-hop has had a tremendous influence on mainstream fashion, television, movies, advertising, and language .
Hoping to follow the success of rappers like LL Cool J, Will Smith, Sean "Puffy" Combs, and Wyclef, many youth see the music industry as one of their only opportunities to achieve the notoriety and money to escape the hopelessness of the inner-city. However, those who attempt to succeed in hip-hop music face a difficult challenge. In an industry controlled by mainly by upper-class white men, young, urban minority musicians are often treated as commodities, not as artists. They must balance a need for artistic control and "keepin' it real" with the limitations and pressures from record companies interested in generating sales and massive appeal. Often the message and artistic integrity of rappers can be lost amidst national marketing campaigns and concern for approval by important commercial allies such as Wal-Mart and MTV. In the growing success of the hip-hop market, musicians have struggled to maintain rap's potency as a form of resistance and empowerment.
In order to preserve rap's cultural function and, simultaneously, to promote artistic and commercial progress, the communities that have traditionally been the ones making the music should be the ones that control its production and distribution. Hip-hop must be recognized as a musical form and not merely a commercial trend. Hip-hop, including its history, its forms, and its social importance, should be taught in school music curriculum alongside classical music, folk music, and jazz35. The inclusion of rap in music education programs may also allow students and teachers to have an open discourse on related issues such as the relationship between rap and gangs, the presence of violence, misogyny, and homophobia in some rap songs, and the debate over musical rating and advisory systems. Hip-hop should be embraced in public school music programs as an American innovation and a way to relate student interests with curriculum. Additionally, rap could be integrated into English and language arts curriculum as a form of both poetry and drama. Allowing students to write and perform their own rap encourages them to think critically, to practice writing in the narrative form, to increase vocabulary, and to develop an understanding of rhyme and rhythm.
Inner-city youth organizations, such as the Boys & Girls Club or the YMCA, can implement programs that promote an interest in hip-hop music. These organizations give youth the discipline, self-confidence, leadership, and other tools necessary for success in the music industry. They may be able to work with local radio and television stations and record labels--especially those started and owned by African-Americans, such as Def Jam and Bad Boy--to provide opportunities for internships, tours, and job shadow days that give youth experience in the music industry. They may allow youth to organize, promote, and perform in hip-hop concerts held regularly at the club. Involving youth at all levels of planning provides valuable experience that empowers them in the music industry and other facets of business. Ultimately, by allowing youth to see and experience the way that hip-hop is shaped, negatively and positively, by the business of the music industry, they have the knowledge to make informed musical decisions and, possibly, to make change in the workings of the music industry.
In conclusion, despite the blame placed on rap for the prominence of violence in American society, hip-hop music is a symptom of cultural violence, not the cause. In order to understand hip-hop, it is necessary to look at it as the product of a set of historical, political, and economic circumstances and to study the role it has served as voice for those subjugated by systematic political and economic oppression. If the issue of violence in rap music is to be effectively addressed, the root of the problem--disparity in resources and opportunities for urban minorities--must be aggressively dealt with. Rap music is a form of resistance to the systems of subjugation that have created class discrepancies in the United States. In order to put an end to violence, we must focus on alleviating the burden of the inner-city working class. In order to put an end to the cycle of nihilism present in the contemporary culture of inner-city minority youth, we must provide them with the resources and opportunities to view the future with hope.
                                                                       
                                
Ethics of Development in a Global Environment (EDGE) | Poverty & Prejudice | Media and Race                                             

Thursday, 3 January 2013

The Social Significance of Rap & Hip-Hop Culture

 


   Becky Blanchard
Poverty & Prejudice: Media and Race


In recent years, controversy surrounding rap music has been in the forefront of the American media. From the hype of the East Coast-West Coast rivalry that shadowed the murders of rappers Tupac Shakur and Notorious B.I.G. to the demonization of modem music in the wake of school shootings in Little ton, Colorado, it seems that political and media groups have been quick to place blame on rap for a seeming trend in youth violence. however, though critics are quick to point out the violent lyrics of some rappers, they are missing the point of rap's message. Rap, like other forms of music, cannot be understood unless it is studied without the frame of its historical and social context. Today's rap music reflects its origin in the hip-hop culture of young, urban, working-class African-Americans, its roots in the African oral tradition, its function as the voice of an otherwise underrepresented group, and, as its popularity has grown, its commercialization and appropriation by the music industry.
Hip-hop music is generally considered to have been pioneered in New York's South Bronx in 1973 by Jamaican-born Kohl DJ Herc. At a Halloween dance party thrown by his younger sister, Herc used an innovative turntable technique to stretch a song's drum break by playing the break portion of two identical records consecutively. The popularity of the extended break lent its name to "break dancing"--a style specific to hip-hop culture, which was facilitated by extended drum breaks played by DJs at New York dance parties. By the mid-1970s, New York's hip-hop scene was dominated by seminal naturalists DJ Grandmaster Flash, Africa Bambaataa, and Herc. The rappers of Sugar hill Gang produced hip-hop's first commercially successful hit, "Rapper's Delight," in 1979'.


Rap itself--the rhymes spoken over hip-hop music--began as a commentary on the ability--or "skillz"--of a particular DJ while that DJ was playing records at a hip-hop event. MCs, the forerunners of today's rap artists, introduced DJs and their songs and often recognized the presence of friends in the audience at hip-hop performances. Their role was carved out by popular African-American radio disc jockeys in New York during the latel96Os, who introduced songs and artists with spontaneous rhymes. The innovation of MCs caught the attention of hip-hop fans. Their rhymes lapped over from the transition period between the end of one song and the introduction of the next to the songs themselves. Their commentaries moved solely from a DJ's skillz to their own personal experiences and stories. The role of MCs in performances rose steadily, and they began to be recognized as artists in their own right2.
The local popularity of the rhythmic music served by DJs at dance parties and clubs, combined with an increase in "b-boys"--breakdancers--and graffiti artists and the growing importance of MCs, created a distinctive culture known as hip-hop. For the most part, hip-hop culture was defined and embraced by young, urban, working-class African-Americans. Hip-hop music originated from a combination of traditionally African-American forms of music--including jazz, soul, gospel, and reggae. It was created by working-class African-Americans, who, like Herc, took advantage of available tools--vinyl records and turntables--to invent a new form of music that both expressed and shaped the culture of black New York City youth in the 1970s.
 
                             keep in touch with this blog for a continuation of this article on my next post
   

Thursday, 20 December 2012

Street Smart - The Hip Hop & Rap Revolution Street Smart - The Hip Hop & Rap Revolution The Hottest Rap and Hip Hop for Urban Scenes and Productions Street Smart - The Hip Hop & Rap Revolution The Hottest Rap and Hip Hop for Urban Scenes and Productions Street Smart - The Hip Hop & Rap Revolution The Hottest Rap and Hip Hop for Urban Scenes and Productions




Street Smart - The Hip Hop & Rap Revolution 
The Hottest Rap and Hip Hop for Urban Scenes and Production

  A Worldwide Social Movement -- Coming out of nowhere in the early 1980's, the Hip Hop revolution brought forth an amazing new artistic movement that has been hugely influential in music, dance, fashion, art, commerce and much more.  Arising in New York and then rapidly around the US and world, Hip Hop music and its vocal form, Rap music, brought the world a cool new lyrically flowing groove and style that quickly evolved into multiple new sub-genres as its evolution progressed.
Over 40 Subgenres -- Now with over 40 subgenres, including East Coast, West Coast, Mid-West, Dirty South, Hispanic-influenced Reggaeton, and various foreign-influenced Rap styles, Hip Hop keeps on changing and evolving, integrating traditional music genres and producing new sounds, new styles and amazing new music to inspire the world well into the 21st century and beyond.



East Coast Rap - New York Style
At the dawn of the Hip Hop era, all Rap was East Coast Rap. All of Rap's most important early artists were based in the New York City area. With a grooving, poetic lyrical flow, East Coast Hip Hop and Rap continues to incite and inspire rappers throughout the world.
 


World Hip Hop and Rap
Hip Hop has exploded around the world, into every country and region, as the most significant new music development since the advent of Rock and Roll two decades before. In many countries it has matured to levels similar to what is heard in the US, with some cultures echoing developments in the US while others put their own unique ethnic twist on the music.